01
What is entrepreneurship?
Solving real problems at real scale — for a profit or purpose. Myths vs. reality.
Module 1 — The entrepreneurial mindset in the AI era
Set the worldview before the playbook. What it means to be a founder in 2026+.
02
Why the AI era is different
Building is cheap, competition is fierce, distribution is the moat. Examples from recent startups.
03
Founder traits (and myths)
Curiosity, resilience, speed, trustworthiness. You don’t need to drop out or wear a hoodie.
04
Case studies — India & world
Zoho, Zerodha, Nykaa, Figma, Notion — what they made, and how they got distribution.
05
Ethics & impact from Day 1
Building responsibly: user trust, data, sustainability, inclusive design.
Module 2 — Finding problems worth solving
Ideas are cheap; problems are precious. Reuses Design Thinking skills.
06
Pain hunting & signals
Where founders actually find ideas — friction in your own life, complaints, workarounds.
07
Customer interviews (deeper)
“Mom-test” questions; interviewing without leading; capturing verbatim quotes.
08
Problem statements
Who, when, what, why. Sharp enough that you can say “no” to wrong ideas.
09
Market sizing — TAM/SAM/SOM
Top-down and bottom-up estimates; how big must the prize be to chase it.
10
Which problem to pick
Founder-market fit: unfair advantages, passion, access, skill stack.
Module 3 — Ideation & validation
Kill bad ideas fast. Cheap experiments beat clever plans.
11
Generating solution options
How Might We → many solutions; analogies from other industries.
12
The riskiest assumption
“What must be true for this to work?” — test that first, not the easy bits.
13
Cheap validation experiments
Landing pages, waitlists, pre-orders, fake-door tests, Wizard-of-Oz.
14
Reading evidence honestly
Compliments vs. commitment; “I’d use it” vs. a pre-paid signup.
15
Pivot, persevere, or kill
Decision rules: what counts as green, yellow, red. When founders refuse to let go.
Module 4 — Building fast with AI & no-code
From idea to working MVP in days, not months. Reuses Coding & AI skills.
16
Scoping an MVP
The smallest thing that proves the riskiest assumption.
17
No-code stack tour
Landing pages, form tools, Airtable, Zapier, basic web deploy — pick for your case.
18
Building with LLMs
Chat apps, RAG, automations; when “AI inside” is a real feature vs. a gimmick.
19
Brand kit in a day
Name, logo, colour, font — shipped in an afternoon with AI tools.
20
Ship day
Each team ships a working v0.1 to a real URL. Celebrate; note what’s ugly.
THE CORE MODULE
Module 5 — Distribution is the product
Ten classes on the most under-taught part of entrepreneurship. By the end, students can sketch a realistic go-to-market for any product.
21
Why distribution wins
Better product loses to better distribution. Historical patterns, modern examples.
22
Channel map
Organic, paid, viral, community, partnerships, offline, sales — what fits your product.
23
Find the first 100 users
Hand-to-hand, DMs, communities, subreddits, WhatsApp groups. Doing things that don’t scale.
24
Content & SEO basics
Keywords, intent, writing for humans and search; compounding organic traffic.
25
Social & short-form video
Hooks, formats, platform rules; why 90% of the video is the first 3 seconds.
26
Email, newsletters & CRM
The most under-rated channel; list hygiene, welcome flows, simple automations.
27
Paid ads 101
Meta, Google, YouTube: CAC, CPM, CTR, CVR; when paid makes sense, when it doesn’t.
28
Community & partnerships
Discord/WhatsApp/Telegram communities, creator partnerships, referrals.
29
Retention & word-of-mouth
Activation → habit → referral; why leaking users kills every marketing budget.
30
Go-to-market plan
Pick 2 channels; write a 90-day plan with experiments, metrics, and budgets.
Module 6 — Business models & unit economics
Make sure the math works before you scale. Reuses Financial Literacy skills.
31
Business Model Canvas
Customers, value, channels, revenue, cost — on one sheet.
32
Revenue models
Subscription, marketplace, ads, commerce, usage-based, freemium, licensing.
33
Unit economics & LTV/CAC
Contribution margin per unit; when each new customer starts making money.
34
Pricing strategy
Cost-plus vs. value-based; tiers, anchoring, discounts that don’t erode brand.
35
Simple financial model
Build a 12-month P&L and cashflow in a spreadsheet; scenarios and sensitivities.
Module 7 — Operations, legal & team
The unglamorous stuff that decides whether your startup survives its first year.
36
Setting up a company
Sole proprietorship, LLP, private limited — what to pick and when (India focus).
37
Basics of law & IP
Contracts, NDAs, trademarks, copyright, terms & privacy — without legal jargon.
38
Co-founders, teams & culture
Choosing co-founders, equity splits, culture docs, hiring your first 3 people.
39
Fundraising & bootstrapping
Friends & family, angel, seed, VC, grants; when not to raise money.
Module 8 — Storytelling & pitching
Sell the vision clearly. Reuses Thinking & Writing skills — Pyramid Principle.
40
Narratives & founder story
Why you, why now, why this. The story that every investor and customer actually wants.
41
The 10-slide pitch deck
Problem, solution, market, product, traction, model, GTM, team, ask — structured as a pyramid.
42
The 60-second elevator pitch
Drilling a short, sharp pitch — the one you’ll actually use.
43
Sales & negotiation basics
Asking, listening, handling objections, pricing conversations, closing.
44
Demo day rehearsal
Live pitches; coaches give feedback on story, evidence, delivery.
Module 9 — Capstone: ship a real project
Not a case study. Not a theoretical essay. A real product or real micro-business that real people can buy, use, or sign up for.
45
Team formation & kickoff
Lock teams, roles, problem area, and a painful customer; set weekly rituals.
46
Build sprint
Ship v0.1 to a public URL; at least 10 real users or beta testers.
47
Distribution sprint
Execute the GTM plan: content, community, ads, partnerships — weekly metrics review.
48
Numbers & story check
Refine pitch with real traction data; update financial model and GTM.
49
Demo day
Teams present to a panel of real founders, investors, and mentors.
50
Reflection, portfolio & next step
What you’ll keep running; portfolio write-up for college/career; 12-month personal plan.
What students leave with
- A shipped product, not just a slide deck.
- Real customers, real signups, real feedback.
- A full business model, financials, and GTM plan.
- A polished pitch deck and elevator pitch.
- Hands-on fluency with AI, no-code, and marketing tools.
- A portfolio piece that stands out for college & internships.
Want this programme for your school or cohort? Let’s build something real together.
Contact us